Strategic Keyword Strategy!

Ranking at the top of Google doesn’t happen by accident—it starts with a smart, strategic keyword foundation. At Avon Marketing & Media, we group search terms into performance-driven categories that align with your business goals and fuel our custom-built SEO strategies.

🎯 Primary Power Keywords

These are your game changers—the high-value keywords that drive the most traffic and conversions. They’re highly competitive but bring the biggest ROI when ranked. You’ll often find these in core areas like your Home Page, Service Pages, Product Descriptions, and SEO Pillar Pages. When we help you rank for these, the rest tends to follow naturally.

🌱 Supporting (Seed) Keywords

These keywords are more niche, often branching off from your primary terms. On their own, they may not seem impactful—but together, they build authority and strengthen your rankings across related topics. We typically integrate them into content clusters and strategic hub pages, often nestled within your site’s structure through internal linking to pillar pages.

📚 Informational & Blog Keywords

Top-of-funnel traffic starts here. These keywords target users early in their search journey—educating, informing, and positioning your brand as a trusted source. With data-backed keyword research and compelling content creation, we use these queries to capture attention and lead users further down the funnel. Think blog posts, resource hubs, and expert guides—all designed to build long-term visibility.