Butter Chicken Roti – Union Station Toronto
Located in one of Toronto’s busiest hubs, Butter Chicken Roti at Union Station came to us with a mission: bring attention (and appetites) to their franchise location through smart, engaging social media.
We delivered — and then some.
By managing their Instagram, TikTok, and Facebook channels, we crafted viral-worthy food content that showcased their rich flavours, sizzling dishes, and spicy combos in a way that made users stop scrolling and start craving. With mouthwatering visuals, trending audio, and high-energy edits, this location quickly became a fan-favourite — even trending on TikTok for its iconic dishes.
The buzz turned into bookings, foot traffic exploded, and this Union Station location quickly outperformed expectations — so much so, the franchise went on to launch a second Desi food concept right after.
From underground food court to social media sensation, this is what happens when great food meets the right marketing team.