Case study · Restaurant · Toronto, ON
Located in one of Toronto’s busiest hubs, Butter Chicken Roti at Union Station needed to bring attention, and appetites, to its franchise location. Our content made it a fan favourite.
The brief
“Bring attention and appetites to our Union Station location.”
Diners decide where to eat on their phones, often minutes before they go. Restaurants that look irresistible online, show up in local searches and give people a reason to come back win the table.
Who we needed to reach
Before building anything, we defined who Butter Chicken Roti needed to win and what each group looks for online.
What we did
Switch between them to see what we delivered and how each piece worked.
Mouthwatering visuals, trending audio and high-energy edits that showcased rich flavours and spicy combos.
Content that got the location trending and turned buzz into foot traffic.
How it worked together
Eye-catching content reaches the right local audience.
Consistent posts and video build familiarity and interest.
A professional, active presence makes people comfortable reaching out.
Messages and visits turn into reservations and repeat visits.
The results
The work delivered measurable progress toward the goal, and the results continue to build.
Lessons
Great photography and short video sell a dish faster than any description.
Events, seasonal menus and promotions turn scrollers into reservations.
Accurate listings and local search visibility put you in front of hungry people nearby.
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