Case study · Design studio · Durham Region, ON

OverScore Media: growing a design studio’s own brand.

OverScore Media, a web and graphic design company in Durham Region, had the design talent but needed its own brand to be as visible as the work it delivers. We built that presence.

OverScore Media project by Avon Marketing & Media
↑steady increase in followers
Content & brand
Client
OverScore Media
Industry
Design studio
Location
Durham Region, ON
Services
Content & brand
Headline result
↑ steady increase in followers

The brief

“Make our own brand as visible and eye-catching as the work we deliver for clients.”

Whether customers are booking a service, ordering products or sourcing a supplier, they search online first. The business that shows up, looks professional and is easy to contact wins the job.

What made it hard

  1. The cobbler’s childrenBusy studios rarely market themselves well.
  2. Showing qualityTheir portfolio had to attract clients who value good design.
  3. ConsistencyThe brand needed a steady voice and reach.

Who we needed to reach

The right people, at the right moment.

Before building anything, we defined who OverScore Media needed to win and what each group looks for online.

  • Local customersSearching for the service near them
  • Business buyersComparing suppliers and partners
  • Repeat clientsComing back and referring others

What we did

Two workstreams, one goal.

Switch between them to see what we delivered and how each piece worked.

Showcasing a clean aesthetic

A content strategy with portfolio showcases and behind-the-scenes reels across Instagram, Facebook and LinkedIn.

  • Portfolio showcases
  • Behind-the-scenes reels
  • LinkedIn presence
  • Consistent voice
OM
OverScore MediaDesign studio
PostsWeeklyReelsTrendingDMsLeads
Project showcase
Reel
Tip
Behind the scenes
Review
Promo

Bringing in new projects

Content designed to attract clients who appreciate high-quality visuals and modern web experiences.

  • Lead-focused posts
  • Enquiry calls to action
  • Local recognition
  • Monthly review
Inbox · enquiriesIllustrative
  • New website projectLocal business
    New
  • Brand refresh enquiryStart-up
    New
  • Graphic design requestNon-profit
    New
  • Discovery call bookedRetail brand
    New

How it worked together

From first impression to quote requests and bookings.

01

Seen in the feed

Eye-catching content reaches the right local audience.

02

Engaged by the story

Consistent posts and video build familiarity and interest.

03

Trust built over time

A professional, active presence makes people comfortable reaching out.

04

Quote requests and bookings

Messages and visits turn into quote requests and bookings.

The results

What changed for OverScore Media.

The work changed how the business shows up online and how customers respond.

IncreaseSteady increase in followers
LeadsMessages turning into projects
LocalRecognition in Durham Region

Lessons

What local & B2B businesses can take from this.

01

Your website is your best salesperson

A fast, professional site with clear calls to action converts visitors around the clock.

02

Win the searches that matter

Target the exact services and areas your customers search, not just your brand name.

03

Show your work

Photos, projects and reviews prove quality better than any claim.

Want more customers finding your business?

Tell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6