Case study · Real estate · Georgina, ON

The Steven Sarasin Real Estate Team: +300% organic traffic.

When Steven Sarasin first partnered with us over three years ago, he had a bold vision. With SEO, branding and content, he went from local agent to leading his own award-winning RE/MAX brokerage team.

Steven Sarasin project by Avon Marketing & Media
+300%organic traffic
SEO · Branding · Content
Client
Steven Sarasin
Industry
Real estate
Location
Georgina, ON
Services
SEO · Branding · Content
Headline result
+300% organic traffic

The brief

“Turn a bold real estate vision into a recognized brand that leads the local market.”

In real estate, buyers and sellers start online long before they call an agent. The agents who win are the ones who show up in search, look credible on every platform and stay top of mind until people are ready to move.

What made it hard

  1. From agent to brandSteven needed a brand big enough to lead a team.
  2. Competitive keywordsHigh-value real estate searches are fiercely contested.
  3. Online and offlineThe brand had to work on search, on screens and on billboards.

Who we needed to reach

The right people, at the right moment.

Before building anything, we defined who Steven Sarasin needed to win and what each group looks for online.

  • Home buyersSearching neighbourhoods, listings and agents online
  • Home sellersComparing agents and checking what their home is worth
  • Referral partnersPast clients, lenders and investors who send business

What we did

Three workstreams, one goal.

Switch between them to see what we delivered and how each piece worked.

Ranking for high-value keywords

Aggressive SEO optimization and strategic content that took his website to #1 for numerous high-value real estate keywords on Canadian Google.

  • High-value keyword targeting
  • Strategic content creation
  • On-page optimization
  • Ongoing rank tracking
Keyword themes we targetedIllustrative
MarketSearch themeIntent
Georginageorgina real estate agentLocal
Ontariohomes for sale georginaBuyer
Georginasell my house georginaSeller
Ontarioremax georginaBrand

A brand suite that scales

We designed his branding suite, including business cards and large-scale billboards now featured across Ontario.

  • Brand identity
  • Business cards
  • Large-scale billboards
  • Consistent brand system
Brand systemOverview
SSSteven Sarasin
AaHeadlines
Serif, confident
Body copy
Clean, readable
WebsiteProfilesPrintSignage

Consistent visibility

Consistent content marketing kept his brand visible and growing every day.

  • Listing and market content
  • Brand storytelling
  • Consistent publishing
  • Audience growth
SS
Steven SarasinReal estate
PostsWeeklyReelsTrendingDMsLeads
Just listed
Market update
Open house
Reel
Buyer tip
Sold

How it worked together

From search to new buyer and seller clients.

01

Found in search

People searching for what Steven Sarasin offers find them on Google.

02

Convinced by what they see

Clear, credible pages answer their questions and build trust fast.

03

Easy to take action

Calls to action, forms and booking make the next step obvious.

04

New buyer and seller clients

Visitors become new buyer and seller clients.

The results

What changed for Steven Sarasin.

The work delivered measurable progress toward the goal, and the results continue to build.

+300%Organic traffic
#1For numerous high-value keywords
Top 30RE/MAX brokerages in Georgina, ON
3+ yrsPartnership
★★★★★
“Avon Marketing & Media is the best in the business… I was in touch right away for my own Real Estate Brokerage! Handed Esha my second project as well! Highly recommend Esha and her team!”
Steven SarasinThe Steven Sarasin Real Estate Team · Google review

Lessons

What real estate professionals can take from this.

01

Own your local searches

Buyers and sellers search by neighbourhood and situation. Target those phrases on dedicated pages, not just your homepage.

02

Look like the expert everywhere

A consistent brand across your website, profiles and listings builds trust before the first call.

03

Stay visible between moves

Real estate decisions take months. Regular content and email keep you top of mind until people are ready.

Want more buyers and sellers finding you?

Tell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6