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Case study · Food distribution · B2B export
Coveted Cakes Corp is the Canadian master distributor of The Cheesecake Factory Bakery® and The Cheesecake Factory At Home™. Their goal was ambitious: open new international markets and become a trusted B2B supplier across Europe. We built the website, the international SEO and the email program to get them there.
The brief
“Become the trusted gateway for European buyers who want the world-famous Cheesecake Factory taste on their menus.”
Selling a world-famous dessert brand to consumers is one thing. Selling it wholesale, across borders, to hotels, restaurants and foodservice franchises is another. Buyers in Europe needed to find Coveted Cakes, trust them as the official source, and have a clear way to start an order or partnership.
The opportunity
We mapped who buys premium desserts wholesale in Europe and what they search for, then built the site, content and campaigns around three buyer groups.
What we built
Switch between them to see what we delivered and how each piece worked.
We designed and built a fast, SEO-ready website that positions Coveted Cakes as the official gateway for buyers in Europe, with clear product lines, trust signals and an easy way to enquire.
We built a market-by-market SEO strategy targeting high-value wholesale and foodservice keywords in Germany, Russia and other European markets, so buyers could find Coveted Cakes when they were looking for a supplier.
| Market | Search theme | Intent |
|---|---|---|
| DEGermany | cheesecake wholesale supplier | B2B |
| DEGermany | desserts for hotels & catering | B2B |
| RURussia | Cheesecake Factory distributor | Brand |
| EUEurope | frozen cheesecake foodservice | B2B |
| EUEurope | premium desserts for restaurants | B2B |
We ran high-converting email campaigns that kept buyers engaged through a long B2B decision, opening doors to strategic partnerships across the hospitality sector.
How it worked together
European buyers searching for wholesale cheesecake and premium desserts find Coveted Cakes.
Clear product lines and official distributor status build trust fast.
Campaigns keep the conversation going through a long B2B decision.
Buyers become partners for the Bakery and At Home product lines.
The results
The combined website, SEO and email program delivered strong traffic growth, B2B lead generation at scale and, most importantly, signed European distributors.
“Esha has been extremely helpful and attentive to our needs with online presence for The Cheesecake Factory Bakery®, Canadian Distributor. She is always available and reliable.”
Lessons
Buyers in Germany don’t search like buyers in Canada. Research keywords and buyer needs market by market before you build pages.
B2B buyers need to know you are the official, reliable source. Make distributor status, brand assets and process obvious.
Search brings buyers in; email keeps them warm through a long decision. Together they turn traffic into signed partners.
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