Case study · Hospitality · Ottawa, ON
Before we partnered with Hilton Garden Inn Ottawa Airport, their online visibility wasn’t reaching the professionalism and consistency the brand deserved. For 1.5 years we managed their online presence and communication channels.
The brief
“Build an online presence that reflects the Hilton standard and connects with loyal guests and new travellers every day.”
Travellers and guests check a hotel online before they book, and again before they arrive. A consistent, professional presence keeps loyal guests engaged and wins new ones.
Who we needed to reach
Before building anything, we defined who Hilton Garden Inn needed to win and what each group looks for online.
What we did
Switch between them to see what we delivered and how each piece worked.
We managed the hotel’s online presence and communication channels, promoting seasonal offers, local events, amenities and on-site dining.
Everything we published was aligned with the Hilton standard, turning a quiet online space into a dynamic, brand-aligned platform.
How it worked together
Eye-catching content reaches the right local audience.
Consistent posts and video build familiarity and interest.
A professional, active presence makes people comfortable reaching out.
Messages and visits turn into bookings and returning guests.
The results
The work delivered measurable progress toward the goal, and the results continue to build.
“Working with Esha & Avon Marketing & Media is so easy!… We have been working together going on 1 year now and can’t wait to see what the next year brings!”
Lessons
A regular, on-brand presence reassures guests that the experience will match.
Seasonal offers, local events and dining give guests a reason to book now.
Returning guests are your best marketers. Keep them close online.
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