Case study · Real estate · Ontario

RE/MAX Metropolis: a personal brand powerhouse.

This RE/MAX Metropolis agent had the potential to sell luxury real estate across Ontario. He needed an online presence to match his ambition, and we built it.

RE/MAX Metropolis agent project by Avon Marketing & Media
↑surging visibility
Content & brand
Client
RE/MAX Metropolis agent
Industry
Real estate
Location
Ontario
Services
Content & brand
Headline result
↑ surging visibility

The brief

“Go beyond brokerage basics and build a standout identity that attracts serious buyers and sellers.”

In real estate, buyers and sellers start online long before they call an agent. The agents who win are the ones who show up in search, look credible on every platform and stay top of mind until people are ready to move.

What made it hard

  1. Standing out in a big brandEvery RE/MAX agent has the same brokerage resources.
  2. Luxury expectationsHigh-end clients expect a polished presence.
  3. Turning attention into leadsVisibility had to become real conversations.

Who we needed to reach

The right people, at the right moment.

Before building anything, we defined who RE/MAX Metropolis agent needed to win and what each group looks for online.

  • Home buyersSearching neighbourhoods, listings and agents online
  • Home sellersComparing agents and checking what their home is worth
  • Referral partnersPast clients, lenders and investors who send business

What we did

Two workstreams, one goal.

Switch between them to see what we delivered and how each piece worked.

Custom visuals and messaging

Custom-branded visuals, curated listings and strategic messaging built on top of his brokerage content.

  • Custom-branded visuals
  • Curated listings
  • Strategic messaging
  • Consistent presence
RM
RE/MAX Metropolis agentReal estate
PostsWeeklyReelsTrendingDMsLeads
Just listed
Market update
Open house
Reel
Buyer tip
Sold

Messages that turn into leads

A consistent presence that made him the agent people remembered and reached out to.

  • Lead-focused content
  • Fast listing exposure
  • Engagement management
  • Monthly review
Brand systemOverview
RMRE/MAX Metropolis agent
AaHeadlines
Serif, confident
Body copy
Clean, readable
WebsiteProfilesPrintSignage

How it worked together

From first impression to new buyer and seller clients.

01

Seen in the feed

Eye-catching content reaches the right local audience.

02

Engaged by the story

Consistent posts and video build familiarity and interest.

03

Trust built over time

A professional, active presence makes people comfortable reaching out.

04

New buyer and seller clients

Messages and visits turn into new buyer and seller clients.

The results

What changed for RE/MAX Metropolis agent.

The work changed how the business shows up online and how customers respond.

IncreaseSurging visibility
LeadsMessages turned into clients
FasterListings closing sooner

Lessons

What real estate professionals can take from this.

01

Own your local searches

Buyers and sellers search by neighbourhood and situation. Target those phrases on dedicated pages, not just your homepage.

02

Look like the expert everywhere

A consistent brand across your website, profiles and listings builds trust before the first call.

03

Stay visible between moves

Real estate decisions take months. Regular content and email keep you top of mind until people are ready.

Want more buyers and sellers finding you?

Tell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6