Case study · Hospitality supply · Ontario

Slices To Go: a fresh brand, digitally served.

Slices To Go, a growing subsidiary of Distinguished Brands, offers custom vending solutions, branded fridges and premium merchandise for hotels, food service and retail. We built the website that made them look as professional as their products.

Slices To Go project by Avon Marketing & Media
B2Bstrategic partnerships attracted
Website design
Client
Slices To Go
Industry
Hospitality supply
Location
Ontario
Services
Website design
Headline result
B2B strategic partnerships attracted

The brief

“Make a mark in the hospitality sector with a digital platform that looks and performs as professionally as the products we offer.”

In food service, buyers are professionals. Hotels, restaurants and retailers research suppliers online, compare credibility and expect a clear path to start a partnership.

What made it hard

  1. More than a catalogueThey needed a platform that sold the brand, not just listed products.
  2. B2B decision-makersThe audience was hospitality and food service buyers with high expectations.
  3. A brand-new companyTrust had to be built from day one in a competitive market.

Who we needed to reach

The right people, at the right moment.

Before building anything, we defined who Slices To Go needed to win and what each group looks for online.

  • Hospitality groupsHotels and venues sourcing premium products
  • Food service operatorsRestaurants and caterers looking for reliable supply
  • Retail partnersStores and franchises adding recognized brands

What we did

Two workstreams, one goal.

Switch between them to see what we delivered and how each piece worked.

A conversion-focused Squarespace website

We built a sleek website with modern design, seamless navigation and clear messaging aimed at decision-makers in hospitality and food service.

  • Product and solution showcases
  • Clear navigation for B2B buyers
  • Messaging written for decision-makers
  • Modern, mobile-friendly design
Slices To Go · website
Slices To GoHospitality supply · OntarioBecome a partner →
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A trustworthy first impression

We positioned Slices To Go as a forward-thinking, trustworthy vendor from its very first day online.

  • Consistent brand presentation
  • Professional imagery and layout
  • Credibility-building content
  • Clear calls to enquire
Brand systemOverview
STSlices To Go
AaHeadlines
Serif, confident
Body copy
Clean, readable
WebsiteProfilesPrintSignage

How it worked together

From first visit to new b2b partners.

01

Discovered online

Customers and partners find the business through search and referrals.

02

Impressed by the website

A professional site shows quality the moment it loads.

03

Easy to enquire

Clear paths and forms turn interest into conversations.

04

New B2B partners

Conversations turn into new b2b partners.

The results

What changed for Slices To Go.

The work delivered measurable progress toward the goal, and the results continue to build.

B2BStrategic partnerships attracted
Day 1Trusted, professional brand presence
IncreaseTraction in a competitive market

Lessons

What food & beverage suppliers can take from this.

01

Speak to the buyer, not the consumer

B2B buyers want reliability, supply and terms. Lead with what matters to their business.

02

Credibility is the product

Brand partnerships, professional design and clear process make a supplier easy to trust.

03

Make enquiring effortless

A short, clear enquiry path turns interested buyers into partnership conversations.

Want more B2B buyers finding you?

Tell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6