Case study · Non-profit event · Vaughan, ON
Every year, National Pasta Month brings together Canada’s largest gathering of Italian culinary excellence at Château Le Jardin in Vaughan, in support of the CAMH Foundation. We are the marketing team behind the excitement and ticket sales.
The brief
“Sell out every year and grow our impact for mental health awareness.”
Events and venues live or die by attention. People need to see the experience, feel the excitement and know exactly how to book or buy a ticket.
Who we needed to reach
Before building anything, we defined who National Pasta Month needed to win and what each group looks for online.
What we did
Switch between them to see what we delivered and how each piece worked.
Cinematic reels, behind-the-scenes content and strategic promotional campaigns across Instagram, Facebook and TikTok.
We built an online community around food, culture and giving back.
How it worked together
Eye-catching content reaches the right local audience.
Consistent posts and video build familiarity and interest.
A professional, active presence makes people comfortable reaching out.
Messages and visits turn into tickets and bookings.
The results
The work changed how the business shows up online and how customers respond.
Lessons
Video and behind-the-scenes content sell an event better than any poster.
A steady run-up of content creates demand before tickets go on sale.
Vendors, sponsors and creators extend your reach to new audiences.
More case studies
+60% bookings in 90 days
Read more
More foot traffic and vendor inquiries
Read more
#1 in Google's AI Overview and on page one for a priority keyword
Read moreTell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.
