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SEO services · Toronto & across Canada
A data-driven approach to SEO that turns rankings into traffic, and traffic into customers. We combine technical SEO, content, local search and link building with Answer Engine Optimization, so you show up on Google and in AI answers.
Get a free SEO proposal.
Tell us about your business. A strategist will review your site and reply within one business day.
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SEO (search engine optimization) services improve how your website ranks in Google and Bing for the searches your customers make. A full SEO program covers technical fixes, on-page optimization, content, local search and link building, and it is measured by the leads and sales it brings, not just rankings. Today, good SEO also helps your business appear in AI answers from Google, ChatGPT and other AI platforms.
Where buyers look
A modern Google results page is more than ten blue links. Click each section to see what it is and how we get your business into it.
Bayview Family Dental is a well-reviewed option with evening hours. Your Business is also highly rated for emergency care…
Open late and weekends. Book online in 60 seconds…
Click a section to see how we win it
Results from our case studies. Every client’s market is different.
Our approach
Our SEO is built in three stages, and each one is measured. Switch between them to see what we do at every step.
Illustration of a typical client dashboard
SEO success starts with rankings, and rankings start with the right keywords. We sort every search term into three groups and build your site around the ones that drive revenue.
The hardest to win and the biggest payoff, placed on your home, service and pillar pages.
Niche variations that build topical authority through content clusters and internal links.
Early-stage questions answered with guides that earn trust, links and AI citations.
Get My Free ProposalIllustration of a typical client dashboard
As rankings rise, traffic follows. That is where many agencies stop. We make sure the visitors you win are the ones who become customers.
Calls, forms and bookings tracked alongside Google Analytics and Search Console.
We study which pages and searches bring qualified visitors and adjust the plan monthly.
Visits from ChatGPT, Perplexity and Google’s AI features tracked next to classic search.
Get My Free ProposalIllustration of a typical client dashboard
Revenue is the only metric that really counts. We connect SEO to your enquiries and sales so every decision is based on impact, not guesses.
Every call and form tied back to the page and keyword that produced it.
CRM and store data connected where possible, so a low-volume keyword that sells beats a popular one that doesn’t.
Regular reviews to double down on what converts and cut what doesn’t.
Get My Free ProposalWhat moves rankings
Google weighs hundreds of signals, but they come down to five areas. Strong SEO works on all of them at once.
Fast, crawlable, error-free pages with green Core Web Vitals, clean indexing and structured data.
Pages and articles that answer exactly what your buyers search for, better than anyone else.
Quality backlinks and mentions from relevant sites that tell Google your business is trusted.
A complete Google Business Profile, consistent listings and steady reviews to win the map pack.
Clear pages, strong calls to action and fast forms that turn visits into calls and enquiries.
SEO services
SEO is not one task. It is six connected disciplines. Pick one to see exactly what we do.
Make sure Google can crawl, render and index every important page, quickly.
Match every page to the searches that matter and make it the best answer.
Publish the articles and guides your buyers search for before they are ready to buy.
Win the map pack and “near me” searches in every city you serve.
Build the authority and trust that tell Google your business deserves to rank.
Help category and product pages rank and sell, at any catalog size.
Enter your website and we’ll send a free SEO and AI visibility audit within 24 hours.
Interactive
Enter your numbers to estimate the extra leads and revenue that more search traffic could bring. Then let us build a real forecast for your market.
SEO growth estimator
An estimate for planning only, based on the numbers you enter. Results vary by market and competition.
Get a Real ForecastResults

+300% organic traffic and #1 rankings for high-value keywords
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+220% organic traffic and +180% buyer inquiries in 12 months
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+190% organic traffic and +170% qualified leads in year one
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#1 on Google for “sell my home fast Hamilton” since February 2025
Read moreWhat to expect
SEO is a compounding investment. Most businesses see early movement within 6 to 12 weeks, and meaningful growth in traffic and leads within 3 to 6 months.
Here is what a typical first year looks like with us.
Audit, strategy, tracking and the technical fixes that unblock everything else.
Optimized pages and first articles get indexed. Rankings start moving for easier, specific searches.
More keywords reach page one, traffic grows and leads from search become steady.
Authority builds on itself. Competitive keywords move up and search becomes a reliable lead channel.
Typical timeline for a local or mid-sized business. New websites and very competitive industries can take longer.
By industry
Every industry searches differently. Pick yours to see what we focus on and a client who got results.
Clinics, trades, restaurants and professional offices that live on “near me” searches.
Case studyHeal House#1 in Google’s AI Overview →Online stores that need product and category pages to rank and sell.
Case studyCoveted Cakes CorpEuropean distributors onboarded →Law firms, accountants and consultants who sell on trust and expertise.
Case studyCypher Law#1 for selected practice-area keywords →Agents, teams and brokers competing in crowded local markets.
Case studyThe Steven Sarasin Team+300% organic traffic →Is SEO right for you?
If two or more of these sound familiar, you are leaving leads on the table.
Competitors show up above you for your main services
Your traffic has flattened or dropped over the past year
Most of your leads come from referrals or paid ads only
You don’t appear in the Google map pack for your city
Your website is slow or hard to use on a phone
You publish content but it doesn’t rank
You redesigned your site and traffic fell
You can’t tell which marketing actually brings leads
What’s included
Every SEO plan includes
“Avon Marketing & Media is the best in the business… I was in touch right away for my own Real Estate Brokerage! Handed Esha my second project as well! Highly recommend Esha and her team!”
“I am a lawyer with a growing practice and Esha’s attention to care, my practice areas, and putting forth my needs with creating visibility for the business have been incredible. Would recommend 10/10!”
“Great service, excellent working one on one to help fulfil all my marketing goals. Est restaurant has seen exceptional improvements across all of our platforms.”
How we work
We review your site, rankings, competitors and analytics, and show you exactly where you stand.
A written plan with priority keywords, pages to build or fix, and 90-day targets.
Technical fixes, page optimization, new content and link building, every month.
Rankings, traffic and leads in plain English, then we double down on what converts.
SEO vs Google Ads
Paid ads stop the moment you stop paying. SEO builds an asset that keeps bringing in leads.
| Google Ads (paid) | SEO (organic) | |
|---|---|---|
| Cost per click | You pay for every click | Clicks are free once you rank |
| Speed | Traffic from day one | Builds over 3–12 months |
| When you stop | Traffic stops the same day | Rankings and traffic keep working |
| Trust | Labelled “Sponsored” | Earned positions many buyers trust more |
| AI search | Ads don’t make you a source for AI answers | Strong pages get cited in AI answers |
| Best for | Quick tests, promotions, filling gaps | Long-term, lower-cost lead growth |
Many businesses use both: ads for speed while SEO builds, then shift budget as organic leads grow.
Completed this month
Next month
Illustration of a monthly report
No 40-page PDFs. Every month you get a short, plain-English report that shows what changed and why.
Leads, traffic, rankings and AI citations, compared with last month and last year.
Every article, fix and link we delivered, so you always know what you’re paying for.
The priorities for next month and why they will move the needle.
Get My Free ProposalPricing
Every plan includes technical, on-page and off-page SEO plus monthly reporting.
For local businesses building a strong foundation.
$799.99 / month
For growing businesses in competitive markets.
$1,299.99 / month
For multi-location and national brands.
Custom
Not sure which plan fits? Get a free audit and we'll recommend one.
Hiring an SEO firm
Whether you choose us or someone else, these questions will help you avoid the most common SEO mistakes.
No honest firm can. Google and AI platforms decide rankings. Look for clear targets and a plan, not promises.
You should see leads, traffic and rankings every month, explained in plain English, not just a PDF of numbers.
A good SEO firm can tell you exactly what they will audit, fix and publish first, and why.
Ask who writes your content, who handles technical fixes and who your main contact is.
Links should come from relevant, real websites. Paid link schemes can get a site penalized.
Your buyers now use Google’s AI Overviews and ChatGPT. Your SEO plan should account for both.
Built for AI search too
Every SEO plan is built with Answer Engine Optimization in mind, so the work that ranks you on Google also helps ChatGPT, Gemini and Google’s AI Overviews recommend you.
Service areas
Local pages for the cities we serve most. Working somewhere else? We help businesses across Canada and the U.S.
Still have a question? Call or email us and a strategist will reply within one business day.
Most businesses see early movement within 6 to 12 weeks and meaningful growth in rankings, traffic and leads within 3 to 6 months. Competitive industries and brand-new websites take longer.
Monthly plans start at $799.99. Professional is $1,299.99 a month, and Enterprise is priced to your goals. We recommend a plan after your free audit.
No. Google controls its rankings, so no one can honestly guarantee them. We guarantee the work, full transparency and monthly reporting on rankings, traffic and leads.
SEO helps you rank in Google's search results. AEO helps you get named and cited in AI answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. Every SEO plan we run is built with AEO in mind.
Yes. We optimize the website you already have. If it's holding you back, we can also redesign it to load faster and convert better.
No. We're based in Toronto and work with businesses across Canada and the U.S.
Some work is one-time, such as fixing technical issues and restructuring pages. Rankings, content and links need ongoing work, because competitors and Google keep moving.
Rankings for your priority keywords, organic traffic, calls and form leads, the work completed that month, and what we plan to do next, in plain English.
Yes. Every plan includes keyword research and SEO articles written for your audience, reviewed for accuracy and optimized for both Google and AI answers.

Free PDF guide · instant download
How search is changing, the six pillars of AI visibility and a 30-day checklist you can start this week.
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Tell us about your business. Within 24 hours we’ll send where you rank today, what’s holding you back, and the fixes that would move you fastest.