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SEO services · Toronto & across Canada

SEO services that turn rankings into revenue.

A data-driven approach to SEO that turns rankings into traffic, and traffic into customers. We combine technical SEO, content, local search and link building with Answer Engine Optimization, so you show up on Google and in AI answers.

  • Technical, on-page and off-page SEO in one plan
  • SEO articles and keyword research every month
  • Plain-English monthly reporting tied to leads
Reviewed onGoogle★★★★★5.0 · 22+ reviews
Serving clients since2019Toronto, Ontario
Clients served100+Canada & the U.S.

Get a free SEO proposal.

Tell us about your business. A strategist will review your site and reply within one business day.

No obligation. We reply within one business day.

We help great brands, big and small, win on search.

RE/MAXThe Cheesecake Factory BakeryHilton Garden InnCypher LawSherwood Mortgage GroupZoloest RestaurantNorthwood MortgageTrue Financial Investment GroupDistinguished Brands
RE/MAXThe Cheesecake Factory BakeryHilton Garden InnCypher LawSherwood Mortgage GroupZoloest RestaurantNorthwood MortgageTrue Financial Investment GroupDistinguished Brands
Quick answer

What are SEO services?

SEO (search engine optimization) services improve how your website ranks in Google and Bing for the searches your customers make. A full SEO program covers technical fixes, on-page optimization, content, local search and link building, and it is measured by the leads and sales it brings, not just rankings. Today, good SEO also helps your business appear in AI answers from Google, ChatGPT and other AI platforms.

Where buyers look

One search. Four places to win.

A modern Google results page is more than ten blue links. Click each section to see what it is and how we get your business into it.

Gdentist near me toronto
1
AI Overview

Bayview Family Dental is a well-reviewed option with evening hours. Your Business is also highly rated for emergency care…

yourbusiness.cagoogle.com/mapsreviews
2
Places
  • Your Business ★ 4.9 (180) · Open now
  • Competitor A ★ 4.6 (92)
  • Competitor B ★ 4.4 (61)
3
yourbusiness.ca › emergency-dentist
Emergency Dentist in Toronto | Same-Day Appointments

Open late and weekends. Book online in 60 seconds…

4
People also ask
How much is an emergency dentist visit in Toronto? ⌄
Can I see a dentist the same day? ⌄

Click a section to see how we win it

+300%organic traffic for a real estate team
+220%traffic in 12 months for a luxury brokerage
+190%organic traffic in year one for a food brand
100+clients served since 2019

Results from our case studies. Every client’s market is different.

Our approach

From rankings to revenue.

Our SEO is built in three stages, and each one is measured. Switch between them to see what we do at every step.

Average positionLast 12 months
JanJunDec
Current rankings
  • Top 3 46%
  • 4–10 28%
  • 11–20 16%

Illustration of a typical client dashboard

Better rankings

SEO success starts with rankings, and rankings start with the right keywords. We sort every search term into three groups and build your site around the ones that drive revenue.

Primary keywords

The hardest to win and the biggest payoff, placed on your home, service and pillar pages.

Supporting keywords

Niche variations that build topical authority through content clusters and internal links.

Informational keywords

Early-stage questions answered with guides that earn trust, links and AI citations.

Get My Free Proposal
Organic sessions↑ 128% YoY
This yearLast year
Sessions4,414↑ 31%
Leads212↑ 44%
Conv. rate4.8%↑ 0.9 pts
Traffic by channel
  • Organic search58%
  • Direct21%
  • AI search9%
  • Referral8%

Illustration of a typical client dashboard

More qualified traffic

As rankings rise, traffic follows. That is where many agencies stop. We make sure the visitors you win are the ones who become customers.

Data

Calls, forms and bookings tracked alongside Google Analytics and Search Console.

Analysis

We study which pages and searches bring qualified visitors and adjust the plan monthly.

AI search

Visits from ChatGPT, Perplexity and Google’s AI features tracked next to classic search.

Get My Free Proposal
Leads from organic search2,315 this year
New service pages liveLocal SEO pushBest month on record
Monthly lead goalOn pace
Current186
Target220

Illustration of a typical client dashboard

Increased revenue

Revenue is the only metric that really counts. We connect SEO to your enquiries and sales so every decision is based on impact, not guesses.

Lead tracking

Every call and form tied back to the page and keyword that produced it.

Revenue connections

CRM and store data connected where possible, so a low-volume keyword that sells beats a popular one that doesn’t.

Strategy reviews

Regular reviews to double down on what converts and cut what doesn’t.

Get My Free Proposal

What moves rankings

The five levers we pull every month.

Google weighs hundreds of signals, but they come down to five areas. Strong SEO works on all of them at once.

Technical health

Fast, crawlable, error-free pages with green Core Web Vitals, clean indexing and structured data.

Content relevance

Pages and articles that answer exactly what your buyers search for, better than anyone else.

Authority & links

Quality backlinks and mentions from relevant sites that tell Google your business is trusted.

Local signals

A complete Google Business Profile, consistent listings and steady reviews to win the map pack.

Experience & conversion

Clear pages, strong calls to action and fast forms that turn visits into calls and enquiries.

SEO services

Every type of SEO, in one plan.

SEO is not one task. It is six connected disciplines. Pick one to see exactly what we do.

What’s included

Technical SEO

Make sure Google can crawl, render and index every important page, quickly.

  • Full crawl and index audit
  • Core Web Vitals and page speed
  • XML sitemaps, robots.txt and canonicals
  • Redirects, broken links and duplicate content
  • Schema markup (Organization, Service, FAQ, Product)
  • Mobile usability and HTTPS
Get a Free SEO Audit
What’s included

On-page SEO

Match every page to the searches that matter and make it the best answer.

  • Keyword mapping for every page
  • Titles, meta descriptions and headings
  • Content rewrites for search intent
  • Internal linking structure
  • Image optimization and alt text
  • Clear calls to action that convert
Get a Free SEO Audit
What’s included

Content & blogs

Publish the articles and guides your buyers search for before they are ready to buy.

  • Monthly keyword research reports
  • SEO articles written for you
  • Topic clusters and pillar pages
  • Refreshing older posts that slipped
  • FAQ content that wins featured snippets
  • Answer-first writing for AI search
Get a Free SEO Audit
What’s included

Local SEO

Win the map pack and “near me” searches in every city you serve.

  • Google Business Profile optimization
  • City and service-area pages
  • Local citations and directory cleanup
  • Review generation strategy
  • Local link building
  • Name, address and phone consistency
Get a Free SEO Audit
What’s included

Off-page SEO

Build the authority and trust that tell Google your business deserves to rank.

  • Quality, relevant backlinks
  • Digital PR and brand mentions
  • Competitor backlink analysis
  • Toxic link review
  • Partner and supplier links
  • Industry directory listings
Get a Free SEO Audit
What’s included

E-commerce SEO

Help category and product pages rank and sell, at any catalog size.

  • Category page optimization
  • Product schema and rich results
  • Faceted navigation and crawl control
  • Merchant Center alignment
  • Out-of-stock and variant handling
  • Revenue tracking by landing page
Get a Free SEO Audit

Find out what’s holding your rankings back.

Enter your website and we’ll send a free SEO and AI visibility audit within 24 hours.

Interactive

See what SEO could be worth to you.

Enter your numbers to estimate the extra leads and revenue that more search traffic could bring. Then let us build a real forecast for your market.

  • Based on your own traffic and conversion rates
  • Adjust the growth slider to compare scenarios
  • Free, real forecast with your audit

SEO growth estimator

What could more search traffic be worth?

Extra visitors / month900
Extra leads / month27
Estimated new revenue / year$97,200

An estimate for planning only, based on the numbers you enter. Results vary by market and competition.

Get a Real Forecast

What to expect

How long does SEO take to work?

SEO is a compounding investment. Most businesses see early movement within 6 to 12 weeks, and meaningful growth in traffic and leads within 3 to 6 months.

Here is what a typical first year looks like with us.

Month 1Foundations
Tracking live, issues fixed

Audit, strategy, tracking and the technical fixes that unblock everything else.

Months 2–3Early movement
First ranking gains

Optimized pages and first articles get indexed. Rankings start moving for easier, specific searches.

Months 4–6Momentum
Traffic and leads growing

More keywords reach page one, traffic grows and leads from search become steady.

Months 6–12Compounding results
Search as a main lead source

Authority builds on itself. Competitive keywords move up and search becomes a reliable lead channel.

Typical timeline for a local or mid-sized business. New websites and very competitive industries can take longer.

By industry

SEO built around how your buyers search.

Every industry searches differently. Pick yours to see what we focus on and a client who got results.

SEO for local businesses

Clinics, trades, restaurants and professional offices that live on “near me” searches.

  • Google Business Profile and map pack optimization
  • City and service pages for every area you serve
  • Review generation and local citations
  • Call tracking so you see every lead
Get a Plan for My Business
Heal House projectCase studyHeal House#1 in Google’s AI Overview →

SEO for e-commerce

Online stores that need product and category pages to rank and sell.

  • Category and product page optimization
  • Product schema and Merchant Center alignment
  • Technical SEO for large catalogs
  • Revenue tracking by landing page
Get a Plan for My Business
Coveted Cakes Corp projectCase studyCoveted Cakes CorpEuropean distributors onboarded →

SEO for professional services

Law firms, accountants and consultants who sell on trust and expertise.

  • Practice-area pages built for search and AI answers
  • Author expertise and credentials (E-E-A-T)
  • Thought-leadership content and FAQs
  • Lead forms that qualify enquiries
Get a Plan for My Business
Cypher Law projectCase studyCypher Law#1 for selected practice-area keywords →

SEO for real estate & mortgages

Agents, teams and brokers competing in crowded local markets.

  • Neighbourhood and listing-intent pages
  • Seller and buyer lead magnets
  • Local link building and PR
  • Personal brand and review strategy
Get a Plan for My Business
The Steven Sarasin Team projectCase studyThe Steven Sarasin Team+300% organic traffic →

Is SEO right for you?

8 signs your business needs SEO now.

If two or more of these sound familiar, you are leaving leads on the table.

01

Competitors show up above you for your main services

02

Your traffic has flattened or dropped over the past year

03

Most of your leads come from referrals or paid ads only

04

You don’t appear in the Google map pack for your city

05

Your website is slow or hard to use on a phone

06

You publish content but it doesn’t rank

07

You redesigned your site and traffic fell

08

You can’t tell which marketing actually brings leads

Find Out Where I Stand

What’s included

Everything it takes to rank, under one roof.

Every SEO plan includes

  • Technical SEO audit and fixes
  • Keyword research every month
  • SEO articles written for you
  • On-page optimization
  • Schema markup and sitemaps
  • Google Business Profile optimization
  • Link building and citations
  • Core Web Vitals and speed
  • Call and form tracking
  • Monthly plain-English report
  • AI search (AEO) readiness
  • A dedicated point of contact
★★★★★
“Avon Marketing & Media is the best in the business… I was in touch right away for my own Real Estate Brokerage! Handed Esha my second project as well! Highly recommend Esha and her team!”
Steven Sarasin · The Steven Sarasin Real Estate Team
★★★★★
“I am a lawyer with a growing practice and Esha’s attention to care, my practice areas, and putting forth my needs with creating visibility for the business have been incredible. Would recommend 10/10!”
Sanchita ChawlaCypher Law
★★★★★
“Great service, excellent working one on one to help fulfil all my marketing goals. Est restaurant has seen exceptional improvements across all of our platforms.”
Jordan Dinizēst Restaurant

How we work

A clear process, month after month.

01Week 1

Audit

We review your site, rankings, competitors and analytics, and show you exactly where you stand.

02Weeks 2–3

Strategy

A written plan with priority keywords, pages to build or fix, and 90-day targets.

03Monthly

Optimize & publish

Technical fixes, page optimization, new content and link building, every month.

04Monthly

Report & refine

Rankings, traffic and leads in plain English, then we double down on what converts.

SEO vs Google Ads

Why SEO is the better long-term investment.

Paid ads stop the moment you stop paying. SEO builds an asset that keeps bringing in leads.

Google Ads (paid)SEO (organic)
Cost per clickYou pay for every clickClicks are free once you rank
SpeedTraffic from day oneBuilds over 3–12 months
When you stopTraffic stops the same dayRankings and traffic keep working
TrustLabelled “Sponsored”Earned positions many buyers trust more
AI searchAds don’t make you a source for AI answersStrong pages get cited in AI answers
Best forQuick tests, promotions, filling gapsLong-term, lower-cost lead growth

Many businesses use both: ads for speed while SEO builds, then shift budget as organic leads grow.

Monthly SEO report · OctoberOn track
Organic leads64↑ 18%
Organic sessions5,820↑ 12%
Top-10 keywords47↑ 9
AI citations11↑ 4

Completed this month

  • 2 SEO articles published
  • Service pages re-optimized for 6 keywords
  • Core Web Vitals fixes on mobile
  • 4 new local citations and 2 backlinks

Next month

  • New city page for Mississauga
  • FAQ schema on pricing page

Illustration of a monthly report

Reporting

A monthly report you’ll actually read.

No 40-page PDFs. Every month you get a short, plain-English report that shows what changed and why.

Results that matter

Leads, traffic, rankings and AI citations, compared with last month and last year.

Work completed

Every article, fix and link we delivered, so you always know what you’re paying for.

What’s next

The priorities for next month and why they will move the needle.

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Pricing

Simple monthly SEO plans.

Every plan includes technical, on-page and off-page SEO plus monthly reporting.

Starter

For local businesses building a strong foundation.

$799.99 / month

  • 12 SEO articles every month
  • 12 keyword research reports every month
  • Technical, on-page and off-page SEO
  • Schema, sitemap and site structure
  • Speed and image optimization
  • Link building and quality backlinks
  • Monthly SEO reporting
Start with Starter

Professional

For growing businesses in competitive markets.

$1,299.99 / month

  • 19 SEO articles every month
  • 19 keyword research reports every month
  • Everything in Starter
  • Google Search Console indexing
  • URL structure, HTML and meta tag optimization
  • Priority strategy and support
Choose Professional

Enterprise

For multi-location and national brands.

Custom

  • Your choice of articles and keyword research
  • Everything in Professional
  • Multi-location and national strategy
  • SEO and AEO in one program
  • Dedicated strategist
Talk to Us

Not sure which plan fits? Get a free audit and we'll recommend one.

Hiring an SEO firm

6 questions to ask before you hire anyone.

Whether you choose us or someone else, these questions will help you avoid the most common SEO mistakes.

?Do they guarantee #1 rankings?

No honest firm can. Google and AI platforms decide rankings. Look for clear targets and a plan, not promises.

?How will they report results?

You should see leads, traffic and rankings every month, explained in plain English, not just a PDF of numbers.

?What happens in the first 90 days?

A good SEO firm can tell you exactly what they will audit, fix and publish first, and why.

?Who will actually do the work?

Ask who writes your content, who handles technical fixes and who your main contact is.

?How do they build links?

Links should come from relevant, real websites. Paid link schemes can get a site penalized.

?Do they understand AI search?

Your buyers now use Google’s AI Overviews and ChatGPT. Your SEO plan should account for both.

Built for AI search too

SEO that also gets you named by AI.

Every SEO plan is built with Answer Engine Optimization in mind, so the work that ranks you on Google also helps ChatGPT, Gemini and Google’s AI Overviews recommend you.

Service areas

SEO services across Ontario.

Local pages for the cities we serve most. Working somewhere else? We help businesses across Canada and the U.S.

SEO questions, answered.

Still have a question? Call or email us and a strategist will reply within one business day.

Talk to a strategist647-917-8670
Response timeWithin 24 hours, usually much sooner

How long does SEO take to work?

Most businesses see early movement within 6 to 12 weeks and meaningful growth in rankings, traffic and leads within 3 to 6 months. Competitive industries and brand-new websites take longer.

How much do your SEO services cost?

Monthly plans start at $799.99. Professional is $1,299.99 a month, and Enterprise is priced to your goals. We recommend a plan after your free audit.

Do you guarantee first-page rankings?

No. Google controls its rankings, so no one can honestly guarantee them. We guarantee the work, full transparency and monthly reporting on rankings, traffic and leads.

What's the difference between SEO and AEO?

SEO helps you rank in Google's search results. AEO helps you get named and cited in AI answers from ChatGPT, Gemini, Perplexity and Google's AI Overviews. Every SEO plan we run is built with AEO in mind.

Can you work on my existing website?

Yes. We optimize the website you already have. If it's holding you back, we can also redesign it to load faster and convert better.

Do you only work with Toronto businesses?

No. We're based in Toronto and work with businesses across Canada and the U.S.

Is SEO a one-time project or ongoing?

Some work is one-time, such as fixing technical issues and restructuring pages. Rankings, content and links need ongoing work, because competitors and Google keep moving.

What will I see in my monthly report?

Rankings for your priority keywords, organic traffic, calls and form leads, the work completed that month, and what we plan to do next, in plain English.

Do you write the content?

Yes. Every plan includes keyword research and SEO articles written for your audience, reviewed for accuracy and optimized for both Google and AI answers.

Cover of The 2026 Guide to Answer Engine Optimization by Avon Marketing & Media
19PAGES
6AEO PILLARS
30DAY CHECKLIST

Free PDF guide · instant download

The 2026 guide to Answer Engine Optimization.

How search is changing, the six pillars of AI visibility and a 30-day checklist you can start this week.

  • How AI answer engines choose which businesses to cite
  • The 6 pillars of AEO, with an AI crawler and robots.txt reference
  • Playbooks for small, medium and large businesses
  • A 30-day AEO checklist and how to measure AI visibility

Enter your email and the PDF downloads instantly. No spam; unsubscribe anytime.

Ready to outrank your competitors?

Tell us about your business. Within 24 hours we’ll send where you rank today, what’s holding you back, and the fixes that would move you fastest.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6