Case study · Restaurant · Vaughan, ON

9Baci Ristorante: a taste of Italy, served with strategy.

9Baci is a beloved staple of Vaughan’s Italian community, known for authentic cuisine and unforgettable in-house events. Our content kept the tables and the events fully booked.

9Baci Ristorante project by Avon Marketing & Media
↑more reservations
Content & brand
Client
9Baci Ristorante
Industry
Restaurant
Location
Vaughan, ON
Services
Content & brand
Headline result
↑ more reservations

The brief

“Showcase the soul of 9Baci online and keep our tables and events fully booked.”

Diners decide where to eat on their phones, often minutes before they go. Restaurants that look irresistible online, show up in local searches and give people a reason to come back win the table.

What made it hard

  1. Capturing an experienceThe atmosphere and tradition had to come through online.
  2. Filling eventsIn-house events needed to sell out.
  3. A loyal communityContent had to resonate with the Italian-Canadian community.

Who we needed to reach

The right people, at the right moment.

Before building anything, we defined who 9Baci Ristorante needed to win and what each group looks for online.

  • Local dinersSearching for somewhere to eat tonight or this weekend
  • Event guestsLooking for special nights, celebrations and experiences
  • RegularsLoyal guests who come back and bring friends

What we did

Two workstreams, one goal.

Switch between them to see what we delivered and how each piece worked.

Mouthwatering food and event content

Rich food photography and cinematic event reels that showed the dishes, the ambiance, the people and the tradition.

  • Food photography
  • Cinematic event reels
  • Ambiance storytelling
  • Event promotion
9R
9Baci RistoranteRestaurant
PostsWeeklyReelsTrendingDMsLeads
Signature dish
Reel
Event night
Behind the scenes
Promo
Chef’s pick

An experience worth sharing

We elevated 9Baci’s brand across Vaughan and the wider Italian-Canadian community.

  • Consistent brand voice
  • Community engagement
  • Event announcements
  • Reservation calls to action
Brand systemOverview
R9Baci Ristorante
AaHeadlines
Serif, confident
Body copy
Clean, readable
WebsiteProfilesPrintSignage

How it worked together

From first impression to reservations and repeat visits.

01

Seen in the feed

Eye-catching content reaches the right local audience.

02

Engaged by the story

Consistent posts and video build familiarity and interest.

03

Trust built over time

A professional, active presence makes people comfortable reaching out.

04

Reservations and repeat visits

Messages and visits turn into reservations and repeat visits.

The results

What changed for 9Baci Ristorante.

The work changed how the business shows up online and how customers respond.

IncreaseMore reservations
Sold outExclusive in-house events
VaughanElevated brand in the community

Lessons

What restaurants can take from this.

01

Make the food the hero

Great photography and short video sell a dish faster than any description.

02

Give people a reason to come now

Events, seasonal menus and promotions turn scrollers into reservations.

03

Be easy to find locally

Accurate listings and local search visibility put you in front of hungry people nearby.

Want more diners finding your restaurant?

Tell us about your business and goals. Within 24 hours we’ll send a free audit of your website, search visibility and AI visibility, plus the first steps we’d take.

647-917-8670

info@avonmarketing.ca

1100 King St W, Toronto, ON M6K 0C6